What if?™ 2.0
Professional Purchases
What if? 2.0 is available at the following price for all non-academic public and private users in the United States and internationally:
Price – $1,000/User
The annual maintenance fee for professional users is $200 per user. The first year’s maintenance is included in the purchase price.
Academic Purchases
What if? 2.0 is available at the following price to faculty and students at legally recognized educational institutions in the United States and internationally:
Price – $100/User
There is no maintenance fee for academic purchases.
Custom Data
What if?, Inc. also distributes current population, housing and employment estimates and five-year projections for all block groups, census tracts, and ZIP code areas in the United States. Information on these data is provided on Custom Data.
Price – $1,000/County
Price – $2,000/State
Configuration and Training
What if?, Inc. will configure What if? 2.0 to work with your data for $5,000. This cost is in addition to the cost of the program and any data purchases. On-site program configuration and training services are also available.
For further information on these services, please contact What if?, Inc.

Watch the What if? 2.0 Product Tour