What if? Custom Data

Population and Housing Data

What if?, Inc. has established a relationship with Environmental Systems Research Institute, Inc. (ESRI) that allows it to sell current estimates and five-year projections for the following population and housing data for all block groups, census tracts, and ZIP code areas in the United States:

These data are derived from an analysis of the 1990-2000 population changes at the block group level and the latest available data on population trends. The trends are measured from local estimates and from time series analyses of changes in residential delivery statistics from the U.S. Postal Service.

 

1990 and 2000 Census Data

These population and housing data are also available at an additional cost for 1990 and 2000. The 1990 data have been adjusted to correspond to the 2000 census geographic boundaries.

 

Employment Information

What if?, Inc. can also provide estimates for the current number of businesses, sales and employment—by place of work—for all block groups, census tracts, and ZIP code areas in the United States for the following employment sectors:

NAICS 11	Agricultural, Forest, Fishing & Hunting
NAICS 21	Mining
NAICS 22	Utilities
NAICS 23	Construction
NAICS 31-33	Manufacturing
NAICS 42	Wholesale Trade
NAICS 44-45	Retail Trade
NAICS 441	Motor Vehicle & Parts Dealers
NAICS 442	Furniture & Home Furnishings Stores
NAICS 443	Electronics & Appliance Stores
NAICS 444	Building Material & Garden Equipment Dealers
NAICS 445	Food & Beverage Stores
NAICS 446	Health & Personal Care Stores
NAICS 447	Gasoline Stations
NAICS 448	Clothing & Clothing Accessories Stores
NAICS 451	Sport Goods, Hobby, Book, & Music Stores
NAICS 452	General Merchandise Stores
NAICS 453	Miscellaneous Store Retailers
NAICS 454	Non-store Retailers
NAICS 48-49	Transportation/Warehouse
NAICS 51	Information
NAICS 52	Finance and Insurance
NAICS 521-522	Central Bank/Credit Intermediation & Related
NAICS 523	Securities, Commercial Contracts & Other Investments
NAICS 524-525	Insurance Carriers, Funds, and Trusts
NAICS 53	Real Estate, Rental & Leasing
NAICS 54	Professional, Scientific & Technical Services
NAICS 5411	Legal Services
NAICS 55	Management of Companies & Enterprises
NAICS 56	Admin, Support, and Waste Management Services
NAICS 61	Educational Services
NAICS 62	Health Care & Social Assistance
NAICS 71	Arts, Entertainment & Recreation
NAICS 72	Accommodation & Food Services
NAICS 721	Accommodation
NAICS 722	Food Services & Drinking Places
NAICS 81	Other Services (except Public Administration)
NAICS 8111	Automotive Repair & Maintenance
NAICS 92	Public Administration
NAICS 99	Unclassified Establishments
NAICS 11-99	Total

 

The employment estimates are based on InfoUSA’s comprehensive database containing over ten million U.S. businesses. The database is compiled from several sources including telephone directory listings, annual reports 10Ks and Section information, federal, state and municipal data, business magazines, newsletters and newspapers, and U.S. Postal Service information.

ESRI Community Data

What if?, Inc. has established a relationship with Environmental Systems Research Institute, Inc. (ESRI) that allows it to sell the ESRI Community Data that includes a variety of datasets to help companies and organizations analyze markets, profile customers, evaluate competitors, and more.

The Community Data includes:

• Tapestry market segmentation data that divides all residential areas in the United States into 65 segments based on demographic variables such as age, income, home value, occupation, household type, education, and other consumer behavior characteristics.
• Current-year and five-year demographic projections of demographic data.
• Business, consumer expenditure, market potential, shopping center, and traffic data.

You can use the ESRI Community Data to

• Analyze and describe your community or trade area
• Identify new sites
• Evaluate competitor sites
• Profile customers and constituents
• Forecast demand for products and services

 

ESRI Community Data Available